ALL IN VISION

Strategies for a 2030 shared future in Johnson County, Iowa

Project Better Together (PBT) was the region’s leadership response to COVID-19. PBT proved that regional cooperation is possible and necessary to achieve success. Better Together 2030 now builds on that momentum and broadens it toward the future. We developed three guiding principles as our commitment to each other. They clarify and inspire how we’ll work together toward 2030.

REPRESENTATIVE LEADERSHIP

to dismantle systemic inequity and deepen a culture of inclusion and belonging

COLLABORATION

among public, private, nonprofit, neighborhood and University players to develop innovative scaled solutions

GROWTH MINDSET

to improve effectiveness and skill through effort, persistence, and the willingness to try new things

2030 Vision

The vision is our north star. It illuminates our work and provides direction for the community’s efforts. Our five focus areas are our no-kidding, get-’em-done priorities. 

I. Champions of the Natural Environment
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I. Champions of the Natural Environment
  1. Make the Iowa River a signature attraction for residents and visitors
  2. Deepen partnerships between the University of Iowa and regional stakeholders to develop and execute sustainable environmental practices and clean, renewable energy
II. AUTHENTIC, VIBRANT NEIGHBORHOODS AND DISTRICTS
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II. AUTHENTIC, VIBRANT NEIGHBORHOODS AND DISTRICTS
  1. Empower and fund neighborhoods to identify their assets and opportunities, and leverage their community’s uniqueness
  2. Experiment with superior affordable home design, while supporting affordable housing initiatives as an economic development priority for the region
  3. Ensure all neighborhoods have affordable child care
III. A WELL CONNECTED, MOBILE REGION
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III. A WELL CONNECTED, MOBILE REGION
  1. Invest in a reliable, regional transit system
  2. Ensure all residents have affordable high-speed internet

IV. A THRIVING INCLUSIVE ECONOMIC ECOSYSTEM
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IV. A THRIVING INCLUSIVE ECONOMIC ECOSYSTEM
  1. Locate and invest in innovation zones and creativity centers where a network of writers, artists, musicians, educators, and entrepreneurs live and work together
  2. Implement the inclusive economic development plan
  3. Create an upskilling strategy to increase wages and build a talent pipeline for future growth
V. RE-IMAGINED HUMAN AND SOCIAL SERVICES
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V. RE-IMAGINED HUMAN AND SOCIAL SERVICES
  1. Use Circles, Strategic Doing, Collective Impact, and other participatory models to identify and empower solutions at the most local level

DISCOVER MORE

The vision and plan, Better Together 2030 is now available for download by the partner organizations spearheading the initiative: the Iowa City Area Business Partnership, Iowa City Area Development Group (ICAD), Think Iowa City, and the Iowa City Downtown District.

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