Iowa Women’s Foundation Launches ‘CAREforce for our WORKforce”

May 12, 2020 | All News & Events

The Iowa Women’s Foundation (IWF) has announced the launch of their new campaign to increase the recognition of child care providers as essential, professional workers. The campaign, “CAREforce for our WORKforce”, aims to provide easily-accessible public information regarding how to support child care providers during and after the pandemic. 

The announcement was announced on the same day as National Provider Appreciation Day, which recognizes child care professionals yearly on the Friday before Mother’s Day. 

“Child care workers are not babysitters — they are highly-trained professionals who provide the critical early childhood support kids need for success later in life,” said Dawn Oliver Wiand, Executive Director for IWF. “They’re essential for parents. They’re essential for businesses. And essential for society as we know it.”

In celebration, IWF will distribute window clings, stickers, posters, and yard signs proudly displaying the new CAREforce for our WORKforce logo, and a web page launch is currently in the works. 

Individuals looking to support their local child care professionals can visit for a list of supplies and services that can be donated. Those interested in participating in the CAREforce for our WORKforce campaign as a volunteer may contact [email protected] for more information. 

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